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How COVID-19 has changed real estate marketing

 In the pre-COVID-19 days, real estate experts often used to make a point that virtual and augmented reality would never find any takers in this sector, because of the quantum of investment involved. The impact of Coronavirus on real estate has changed marketing in the industry upside down. Virtual site-visits, digitization and video walk-throughs are modern-day marketing terms that most of the real estate companies are riding on, to get the attention of prospective buyers. At the same time, buyers, many of whom are still scared to step out, are actively participating in the process, making these new forms of real estate marketing a massive success. Coronavirus prompts digitization of real estate marketing Social media comes to the rescue While the primary source of information for home buyers has changed to the internet over the past few years, many real estate firms still relied on full-page newspaper advertisements and hoardings. With the lockdown forcing people to stay at home and